Working closely with Taboola's Creative Studio team, as well as external branding and production agencies, I helped develop and evolve the visual identity of the company's three core brands: Taboola, Realize, and DeeperDive. Beyond brand development, I led the creative direction for global activations, trade shows, and experiential events, partnering with production companies to transform brand guidelines into immersive, real-world experiences. From concept through execution, my role was to ensure every touchpoint consistently reflected each brand while delivering engaging and memorable experiences.