Mondaine entrusted me with helping bring the Helvetica Watch Collection to the U.S. market through a fully integrated photo and video campaign. Beginning with market research and creative concept development, I established the visual direction by creating mood boards and defining the campaign's aesthetic. I then led the production from start to finish, coordinating casting, location scouting, wardrobe styling, photography, cinematography, and all production logistics while serving as Art Director throughout the project. The result was a cohesive social media campaign that translated Mondaine's iconic Swiss design philosophy into compelling visual storytelling for a new audience.