Elyssbel represented the exciting challenge of helping launch a new beauty brand from the ground up. Working closely with founder and television personality Sissi Fleitas, I collaborated on the visual development of the brand, designing premium product packaging and creating a wide range of marketing assets that supported its debut. From packaging design and social media content to launch campaign materials, my focus was on building a consistent visual language that communicated elegance, quality, and authenticity. Every element was carefully crafted to strengthen the brand's identity and create a compelling first impression across both physical products and digital platforms.