La Rubia AI-Generated Commercial

Sound ON! Don't miss the punchline

La Rubia AI-Generated Commercial

Creative Direction · AI Production · Storytelling

La Rubia

"La Rubia — Results May Vary" is an independently developed, 60-second experimental AI commercial inspired by Wynwood Brewing Company's La Rubia Blonde Ale. Built around the playful double meaning of the brand's name, the story follows a man whose romantic fantasies take unexpected turns, culminating in a humorous double-twist ending.

As Creative Director and AI Video Producer, I led the project from original concept and scriptwriting through storyboarding, character development, cinematic direction, and post-production. Combining generative AI tools with traditional filmmaking techniques, I developed a cohesive visual narrative across multiple fantasy sequences, maintaining character continuity, authentic product branding, and a consistent cinematic look. The result explores the creative possibilities of AI-driven advertising while keeping storytelling, humor, and brand identity at its core.

img-La_Rubia-Development_Storyboard-Mobile-La_Rubia.png

Creative Concept & Storyboarding

The concept plays on the beer's name, La Rubia ("The Blonde"), building a comedic narrative around a man's increasingly elaborate romantic fantasies after taking a sip. What begins as an unexpected attraction unfolds through a series of imagined moments before delivering two surprising twists. The story was developed into a detailed storyboard, carefully planning camera angles, transitions, character performances, and comedic timing to create a cohesive narrative within a 60-second format.

Character Development

Each character was developed with a distinct visual identity, personality, and role in the story. Using AI-generated character references and detailed wardrobe sheets, I established consistent appearances across multiple locations, fantasy sequences, and costume changes. Particular attention was given to facial expressions, body language, and subtle performances, ensuring the characters felt believable and the humor translated naturally throughout the film.

Product Integration
& Brand Storytelling

Rather than treating the beer as a conventional product placement, La Rubia became the catalyst for the entire story. Every sip drives the narrative forward, connecting the brand's identity to the humor and unexpected twists. Throughout production, careful attention was given to maintaining accurate packaging, label legibility, and product continuity across AI-generated shots, ensuring the beer remained recognizable and naturally integrated into the cinematic experience.